Our Mission

Most of the commercial honey available in the market is pasteurised and filtered to a high temperature. This destroys the medical efficacy of honey. 

All our honey is harvested under our supervision and by our team of trained and qualified beekeepers. We believe that honey is a natural medicine and it should be consumed in its most natural form.

This is why we have specialised in the art of cold-extraction of honey. This means we do not heat the honey. Once extreacted from the hives, we do not filter the honey. All our honey is harvested in small batches and poured straight into sterilised glass jars. Just like nature intended.

Our mission is to train, develop and sustain beekeeping families in Pakistan and around the world as well as provide our trusted customers with a quality of honey that is second to none. 

 

Our Founders

Shehroze and Daniyal are old school friends, they started online marketplace together back in 2016 as a very humble startup idea out of their shared passion for health and wellness.

They developed “Simply the great food” through connecting with local beekeepers and allocating time, money and resources on their training and development to international standards.

All beekeepers who are connected with our online market place are trained in the art of cold-extraction of honey. They are masters of the craft and we support them through a cooperative model, developing a strong connection, whether personal, economic, or both—and a sense of the mutual support that keeps rural communities alive.